About

The Colourful World of Laura

GroovyRoo is my colorful creative world! I'm Laura Portillo, a Venezuelan illustrator and graphic designer based in Vienna, with a Licentiate degree (Bachelor's equivalent) in Graphic Design. I started my artistic journey in 2007 with a small animation project that sparked a lifelong love for storytelling through illustration. Inspired by Kawaii and Naive Art, my style is playful, emotional, and full of color. I launched GroovyRoo in 2015 at my first artist convention, and it’s grown into a space where I share joy through my work. From 2018 to 2025, I also worked as a teacher, which deepened my passion for working with children and inspired my newest project: Groovy Edu

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EDUCATION

A strong academic foundation has shaped my approach to learning, problem-solving, and professional growth.

2004-2008

B.A. in Graphic Design & Visual Communication
(Licenciada en Diseño Gráfico)
University Dr. Rafael Belloso Chacin

2008

Diploma in Web Design

University Dr. Rafael Belloso Chacin

2009

Diploma in Animation
& Digital Video
University Dr. Rafael Belloso Chacin

2011

Diploma in Webmaster

University Dr. Rafael Belloso Chacin

2021-2022

UI & UX Design Bootcamp

Brainster

Experience

With a background in both graphic design and early childhood education, my experience reflects a passion for creativity, communication, and crafting meaningful experiences—whether through playful learning or purposeful design