About
The Colourful World of Laura
GroovyRoo is my colorful creative world! I'm Laura Portillo, a Venezuelan illustrator and graphic designer based in Vienna, with a Licentiate degree (Bachelor's equivalent) in Graphic Design. I started my artistic journey in 2007 with a small animation project that sparked a lifelong love for storytelling through illustration. Inspired by Kawaii and Naive Art, my style is playful, emotional, and full of color. I launched GroovyRoo in 2015 at my first artist convention, and it’s grown into a space where I share joy through my work. From 2018 to 2025, I also worked as a teacher, which deepened my passion for working with children and inspired my newest project: Groovy Edu
EDUCATION
A strong academic foundation has shaped my approach to learning, problem-solving, and professional growth.
2004-2008
B.A. in Graphic Design & Visual Communication
(Licenciada en Diseño Gráfico)
University Dr. Rafael Belloso Chacin
2008
Diploma in Web Design
University Dr. Rafael Belloso Chacin
2009
Diploma in Animation
& Digital Video
University Dr. Rafael Belloso Chacin
2011
Diploma in Webmaster
University Dr. Rafael Belloso Chacin
2021-2022
UI & UX Design Bootcamp
Brainster
Experience
With a background in both graphic design and early childhood education, my experience reflects a passion for creativity, communication, and crafting meaningful experiences—whether through playful learning or purposeful design
2008
Graphic Design Intern
Procedatos S.A - Venezuela
2010-2012
UI & UX Designer
Softlatin C.A. - Venezuela
2013 - 2025
Founder – Graphic Designer & Illustrator
GroovyRoo - Venezuela - Austria
2014 -2017
Relocation to Austria
​Study of German Language
Austria
2017
Graphic Design Intern
Lomography - Austria
2018 - 2025
Kindergarten &
Elementary School
Diferent Locations - Austria
2026 - Present
Founder - Graphic Design, Illustrator & Creative Educator
GroovyRoo - GroovyEDU - Austria
Languages
A glimpse into the languages I speak and work with — expanding both my creative and cultural horizons.
Spanish
Mother tongue -
Native Speaker.
English
Near-Native Fluency
(Learned in Early Childhood)
German
Conversational and spoken. Built during 11 years in Austria.
